Survival of the fittest
Article Abstract:
According to a new survey conducted by Annual Survey of Advertising and Related Services, the smaller Canadian advertising agencies are loosing market for multinational advertising agencies with huge investments. Complete details of this survey are presented.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Cossette's next move
Article Abstract:
The objectives of Cossette Communications Group following its success in Canada are discussed. The firm intends to grow globally by acquiring new accounts and is concentrating on investing in digital marketing.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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Cossette gets its U.S. agency at last
Article Abstract:
Quebec, Montreal-based Cossette Communications Group has acquired New York, NY-based Post and Partners. The move gives Cossette a long-awaited US base.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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