An exploratory examination of the influence of national culture on cross-national product diffusion
Article Abstract:
The impact that national culture has on cross-national diffusion of technological innovations is examined. The implications of this study on product launch strategies are also discussed.
Publisher: American Marketing Association
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2005
Management dynamics, Management, Technological innovations, Company business management, New products, Product introduction, New technique
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2005
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Service Quality Perceptions and Customer Satisfaction: Evaluating the Role of Culture
Article Abstract:
The influence culture has on the measurement of service quality and satisfaction is discussed.
Publisher: American Marketing Association
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2004
Product quality, Service Industries, Quality management, Services industry
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2004
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"I" versus "we": how individualists and collectivists use information sources to formulate their service expectations
Article Abstract:
The effect of cultural identity on customer service, in airlines sector, is examined.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2005
Marketing procedures, Air Transportation, Scheduled, And Air Courier Services, Airlines, Comparative analysis, Customer service, Support services, Customer relations, Cultural identity
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2005
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Subjects list: United States, Analysis, Influence, Culture, Civilization
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