Anheuser-Busch packs extra punch in a malt brew for Japanese market

Article Abstract:

Anheuser-Busch exhorts the superior alcohol content of its inexpensive brew in its newest promotional campaign for the 3.6-trillion-yen-a-year ($30 billion) beer market in Japan. The US-based brewer launched a brew, which is named Buddy's, solely for the Japanese market last summer. This brew is stingy with malt, beer's most essential ingredient, but has 20% more alcohol than a Budweiser can. The product markets for two-third the price of a Budweiser. Such a marketing strategy is not possible in the US where American malt-liquor brewers are banned from showing messages about brew strength.

Comment:

Exhorts the superior alcohol content of its inexpensive brew in its newest promotional campaign for the beer market in Japan

Breweries, Advertising, Malt Liquor, Anheuser-Busch Companies Inc., Article

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Tokyo diner's remarks to Zagat reveal an unexpected bluntness

Article Abstract:

Tim and Nina Zagat were surprised to learn that the Japanese could also be blunt given the right conditions. The couple, the publishers of the Zagat Survey restaurant guide, were initially apprehensive of launching a Tokyo, Japan, edition in 1998 due to the Japanese people's reputation for politeness and their tendency to avoid any kind of confrontation. It turned out that, under the protection of anonymity, the magazine's 1,800 Japanese surveyors could be more critical than their US counterparts.

Product introduction, Periodical Publishers, Full-Service Restaurants, Gourmet Periodicals, Publishing industry, Management, Restaurants, Tokyo, Japan, Restaurant critics, Zagat, Nina, Gourmet magazines, Zagat, Tim

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A New Look for Commerce on the Internet: No Discounts. Barred From Price-Cutting, Online Booksellers Are Forced to Lure Customers in Other Ways

Article Abstract:

Online bookstores in Japan are prevented by law from offering discounts on books and magazines, which requires that the companies look for other incentives to sell products online.

Government regulation (cont), Telegraph & other communications, Video Retailing Service, All Other Information Services, Book Stores, Online services, Internet services, Brief Article, Home shopping, Booksellers, Bookstores

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