Industrial export pricing practices in the United Kingdom
Article Abstract:
Research indicates that UK export pricing practices are influenced by production costs, competitors, and customers. Studies were based on exporting data from three chemical and chemical products industry, metals and metal products industry, and plastic and rubber products industry.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2000
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Navigating the new product development process
Article Abstract:
The success of new product development (NPD) requires management to navigate complex processes. A study conducted presents empirical evidence of the evaluative criteria used by well-experienced NPD managers from the UK and the Netherlands to control performance at different gates of the NPD process.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2004
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Antecedents and consequences of relationship marketing: insights from business service salespeople
Article Abstract:
Issues related to establishing relationships between buyers and sellers are examined, focusing on the need to concentrate on the relationship and not just on the product involved in the transaction. Topics include strategies for establishing relationships and benefits gained for trusting relationships.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 1999
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