Are children seeing through ITC advertising regulations?
Article Abstract:
Research indicates that some of the Independent Television Commission's regulations are understood by children aged ten and eleven, with the children able to remember advertisements that are perceived to contravene the ITC guidelines in various ways.
Publication Name: International Journal of Advertising
Subject: Business, international
ISSN: 0265-0487
Year: 2000
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Television advertising and classes of food products consumed in a paediatric population
Article Abstract:
Issues concerning the use of television advertising are discussed with emphasis on the impact on children. The study examined food products with reference to the number of adverts, requests by children and purchases by parents.
Publication Name: International Journal of Advertising
Subject: Business, international
ISSN: 0265-0487
Year: 2000
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Children's categorisation of foods
Article Abstract:
Issues concerning the categorisation of foods by children are discussed with emphasis on the underlying reasons. The study is significant because it examines the effect of advertising on preference.
Publication Name: International Journal of Advertising
Subject: Business, international
ISSN: 0265-0487
Year: 2000
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