Assessing measurement invariance of export market orientation: a study of Chinese and non-Chinese firms in China
Article Abstract:
A study was conducted to examine measurement invariance of the export market orientation (EMO) and export performance (EP) constructs of Chinese and non-Chinese export companies in China. Findings show that both the EP and EMO scales are invariant between Chinese and non-Chinese export firms. Results also show that in order for Chinese firms to achieve higher EP, they should focus on export intelligence responsiveness.
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2007
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Exploratory and exploitative learning in new product development: a social capital perspective on new technology ventures in China
Article Abstract:
The role of social capital and external relationships in improving the performance of new product development during research and development ventures in China is presented.
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2007
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Market share performance of foreign and domestic brands in China
Article Abstract:
A study examines external market forces on the market share performance of foreign and domestic brands in China.
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2006
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