Australian marketers wake up to Internet potential
Article Abstract:
Internet advertising grew rapidly in Australia in 1998 due to growing consumer interest over the online medium. Similarly, there was a big improvement in online shopping by Australians, which jumped to C$55 million in 1997, from $16 million in 1996. Internet usage in Australia also enjoyed its biggest growth in 1998, which averaged 10% a month. There are even Web sites that claim higher growth rates. One of these is for Fairfax, which publishes 'Sydney Morning Herald' and 'Melbourne Age.' Its Web site has grown by an average of 14% a month.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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DonEt heed the siren songs of off shore talent
Article Abstract:
Internet professional services firms in Canada, in order to cut costs and maximize available revenue, out-source non-critical services overseas to known technology centers. Misconceptions and lack of faith in homegrown talent, the companies overlook difficulties which out-sourcing to foreign countries cause. Strong creative vision, client management and better project management with a changed payment policy for contractors, out-sourcing within Canada can be made more cost effective with better final results.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
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Crunching the numbers on the Web
Article Abstract:
Canadian advertisers are increasingly demanding the third-party audits of Web sites where they buy ad space. The move has been spurred an Internet Advertising Bureau of Canada report which showed that only 20% of Canada's major ad-sellig sites have their circulations checked by third-party auditors. However, some sites are resisting third-party audits because of the added costs and the fact that third-party auditors typically chop off 5%-30% of the Web traffic they reported.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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Comment about this article or add new information about this topic:
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