Multi-resource investment strategies: operational hedging under demand uncertainty
Article Abstract:
A study was conducted to characterize a framework for determining maximum investment strategies for a manufacturing company that utilizes multiple resources to promote various products to an uncertain demand. The optimal investment strategy was obtained using a multi-dimensional news-vendor model. Results indicated that the model quantifies the optimal operational hedge and that near-optimal hedging can be realized through planning capacity.
Publication Name: European Journal of Operational Research
Subject: Business, international
ISSN: 0377-2217
Year: 1999
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Measuring the effects of new brand introduction on inter-brand strategic interaction
Article Abstract:
An empirical study was conducted to determine the effects of a new brand introduction on the market structure of a product market. Three consequences of the introduction have been investigated. These include the impact on brand locations of extant brands, effect on households' sensitivities to marketing activities and the change in the importance weights assigned by households to the attributes.
Publication Name: European Journal of Operational Research
Subject: Business, international
ISSN: 0377-2217
Year: 1999
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Competitive location, production, and market selection
Article Abstract:
Research to develop methods for the support of plant location decisions in process industries is presented which shows how firms should select their production sites, capacities and quantities under rivalry. Modeling approach, rich enough to tackle realistic problems, are implemented to provide qualitative insights.
Publication Name: European Journal of Operational Research
Subject: Business, international
ISSN: 0377-2217
Year: 2003
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