BBM'S case for meters
Article Abstract:
BBM is encountering criticism over its plan to unveil a people meter service in different Canadian markets. It will begin in Vancouver, Canada, in fall 1998. Critics feel that BBM would be competing directly with established operator Nielsen Media Research. BBM may also be spurring the growth of meter markets, noted opponents. Actually, BBM would rather have introduced its meter service in primary markets in Canada. BBM's critics have not accounted for the economic factors behind supplying a meter service in the country.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1998
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Stop the clutter gallop
Article Abstract:
Canada's television broadcasters have been cheating their customers, advertisers, consumers and television viewers in their disregard for the regulations on the number of commercials they can air. According to Canadian Radio-television and Telecommunications Commission's rules, television broadcasters can air up to 12 minutes of commercials per hour. However, Nielsen Media Research found that the average commercial time per hour in the 6,777 hours of broadcasts it monitored was 14 min and 40 sec.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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Kraft YTV SMELLevision
Article Abstract:
Kraft Canada and YTV Canada, with the help of advertising agency, Accumark Productions, have won a 2000 Canadian Promo! Gold Award for topping the Best of Use Advertising category with their 'SMELLevision' co-promotion. The multi-faceted campaign, which was targeted to the back-to-school crowd included on-air promo spots, POP displays, Web content, a magaxine and an interactive contest.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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