B.C. tobacco fight will cost millions
Article Abstract:
Tobacco companies rolled out a million-dollar campaign in response to the anti-smoking position of the British Columbia, Canada, government. Dave Laundy, the vice president of the Canadian Tobacco Manufacturer's Council in British Columbia, said the campaign will likely use radio and cost somewhere between C$500,000 and C$1 million. The provincial government is pushing for the Tobacco Sales Amendment Act, which will require tobacco firms to list every chemical found in cigarettes and cigarette smoke; the Tobacco Damages Recovery Act, which will allow the British Columbia government to take court action to make tobacco firms pay for health-care costs; and the Tobacco Fee Act, which will ask tobacco players to pay additional licensing fees.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1998
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The great margarine caper
Article Abstract:
Unilever Canada Ltd. is working to fight off Quebec's margarine coloring law, citing it as unconstitutional and in violation of 11 laws, regulations, decrees, and federal-provincial and international agreements, including NAFTA. The company earlier staged a margarine caper, importing about 500 tubs of butter-colored Country Cock margarine from the US to sell at the Consomat grocery store in Alma, near the Saguenay. The move was aimed to challenge the province's status as the only place where colored margarine is illegal.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1998
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Partners key to Israeli market
Article Abstract:
Israeli's advertising industry benefitted greatly from the expansion of the peace process from 1994 to 1996, which brought new multinational corporations and advertising agencies into the country. Western advertising agencies immediately established partnerships with their Isreali counterparts. The Israeli Advertising Assn estimates that the total value of media buys in the country in 1998 amounted to $943 million.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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