B.C.'s IGA adopts radical makeover
Article Abstract:
British, Columbia-based IGA is adopting a radical makeover by transforming itself into a new brand called MarketPlace. It has become more like a public market than a grocery store and is seeing sales increases of between 20% and 25% almost immediately following conversion. Each store has a small kitchen for demonstrations and the bakery and deli are at the core of the store. It will take 18 months to convert all of the supermarkets. Most of the advertising activity has been through in-store point-of-purchase and through the store's flyer program.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
A tough spending decision
Article Abstract:
Community newspapers are becoming more competitive as they battle the dailies for advertisers and market shares in small towns all over British Columbia. Community newspapers are gaining more subscribers because most offer more color, more flexiblity and pizzazz in their presentaion. They also offer the same circulation and similar product to beat the dailies for readership. Most of the community newspapers in British Columbia belong either to Lower Mainland Publishing or to BC Newspaper Group.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
Research in motion
Article Abstract:
Vancouver, BC-based behemoth market research company Angus Reid Group was acquired by Paris, France-based Ipsos, becoming Ipsos-Reid. The move heralds a growing trend in mergers.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: UK tunes in to radio activity. M&A activity hot in Spain. Schlumberger oils activity
- Abstracts: Shaw's $9M ad job to BFS. Videotron digital offers more choice. Star Choice debuts national ad effort
- Abstracts: Korea's time. Smallers cars drive towards big time. Flavoured wines making a splash
- Abstracts: Dresdner quits European mezzanine market. ING loses Barings. ArosMaizels' star rises in the North
- Abstracts: Germany's electrical storm. Shock treatment. Power shoppers