Korea's time
Article Abstract:
Kia Motors Corp and Daewoo Motor Co debuted in the Canadian market within a few months of each other in 1999. Kia introduced its Sephia compact sedan and its Sportage SUV while Daewoo launched the sub-compact Lanos, the compact Nubira and the Leganza luxury sedan. Alain Caron, COO of Kia Canada, said the timing is perfect for the entry of the Korean carmaker in the country. He says that the reputation of Korean goods is better than it used to be while Kia's financial problems is a thing of the past.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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Flavoured wines making a splash
Article Abstract:
Fruit-flavored wines are becoming more popular among Canadian consumers. The new products are varietal wines processed from specific grapes such as chardonnay or merlot. The new wines are targetted at regular wine drinkers, to entice consumers to drink wine and to offer an alternative to coolers. Among the wineries that have introduced flavored wines include Atlas' Essence of the Vine, Andres Wines, Canandaigua Wine Co and E&J Gallo.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Smallers cars drive towards big time
Article Abstract:
Toyota Motors and Ford Motor have launched their latest entries in the small-car market. Ford is positioning its Focus three-door model for the under-29 market, and is using restaurant and bar advertising, campus activities and the mass media to promote the car. Toyota is targetting a wider age range for its Echo model, and is avoiding strong youth imagery to avoid isolating the older, loyal Toyota buyers.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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