BOOST SOME, DUMP SOME
Article Abstract:
In an attempt to become more competitive and profitable, companies have started selling brands not related to their core areas of business. The Procter & Gamble group put up four of its brands for sale in December 1997 including the Rs7 crore anti- lice shampoo, Mediker and the Rs18 crore liquid detergent, Ezee, which were brand leaders in their segments. It has decided to concentrate on Pantene and Head & Shoulders in haircare, Ariel in laundry, Vicks in healthcare and Whisper in feminine hygiene. Dabur India Ltd has decided to focus on healthcare, personal care and foods. It has decided to sell its Rs4.5 crore oral care brand, Dentacare, the Rs1.5 crore Level cooking oil and the hair care brand Keshraj. It has decided to retain only those brands which can reach a turnover of Rs30-50 crore in five years. Hindustan Lever Ltd has decided that the Lux brand will no longer be just a soap but a shampoo as well. It has also created three variants of its Surf detergent brand. SmithKline Beecham Consumer Healthcare Ltd has extended its Boost beverage brand to biscuits. PepsiCo has revived its Slice brand and will soon launch it across India while Coca-Cola has decided to refocus on its Limca brand after neglecting it for three years. (khr)
Comment:
India: Firms have started selling brands not related to their core areas of bsns to become more competitive & profitable,
Publication Name: Economic Times
Subject: Business, international
ISSN: 0013-0389
Year: 1998
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TATA Cos INK PACT TO BOOST BRAND EQUITY
Article Abstract:
The seven companies of the Tata group, Tata Iron and Steel Comaony (Tisco), Tata Tea, Tata Engineering Locomotive Company (Telco), Tata Chemicals, Tata Electric Companies, Tata International and Tata Industries have signed a business promotion pact. The rationale behind the move is to promote a unified common Tata Brand and ensure its legal protection. The business promotion agreement aims to protect and promote the interests of the subscriber firm both in India and abroad. The agreement envisages conducting brand promotion activities to improve the Tata brand equity which will finally lead to an increase in the market share for the products and services. Under the agreement, professional consultants will be appointed for study and research needed for the Group business strategies and policies. These strategies will help the companies to become business leaders. The agreement will look into needs of accessing the network of local and global business contracts and avail the services of domestic and overseas offices of the Group. (gs)
Comment:
The seven companies of the Tata group, Tata Iron and Steel Comaony (Tisco), Tata Tea, Tata Engineering Locomotive Company (Telco), Tata Chemicals, Tata Electric Companies, Tata International and Tata Industries have signed a business promotion pact.
Publication Name: Economic Times
Subject: Business, international
ISSN: 0013-0389
Year: 1998
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CHIP OF THE TRUE TATA BLOCK
Article Abstract:
Tata SSL (TSSL) makes different grades of steel wire for sectors like infrastructure, tyres, automobiles and cables. It manufactures deep drawn and extra deep drawn cold rolled strips. It tied up with Bekaert of Belgium to modernise its galvanising operations in its Borivili facility. It also tied up with Felten & Guileaume of Germany and Suzuki Metal Industry of Japan for sophisticated wire production. Steel wires and rods account for 65 percent of its turnover of Rs776 crore. It has started restructuring its activities by selling one lakh tonnes per annum cold rolled products facility to Tata Iron and Steel company (Tisco) for Rs100-120 crore. Tisco holds 46.80 percent stake, financial institutions 43.20 percent, directors 0.15 percent and public 9.85 percent in the Rs31-crore TSSL equity. Its exports are likely to increase by 50 percent in 1998-99. It has projected a loss of Rs15 crore for 1998-99. (rk)
Publication Name: Economic Times
Subject: Business, international
ISSN: 0013-0389
Year: 1999
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