BPCL's LUBRICANTS PORTFOLIO
Article Abstract:
Bharat Petroleum Corporation Ltd (BPCL) has drawn up various strategies and initiatives for lubricants. The company desires to position itself as an innovative, reliable and caring company. BPCL is working towards improving its automotive lubricants portfolio. It is focusing on developing its engine oils brands which it will support with an extensive communication programme, development of point of sale material for sales and outdoor promotion and a clear focus to seek dealer involvement so as to increase volumes. BPCL is focusing on names, packaging and products to build long term brand loyalty. Its brands are Automol for engine oils for cars; MAK which are engine oils for diesel vehicles; Glide which are engine oils for two wheelers; Autochamp which are engine oils for autorickshawas and Spirol which are gear oils for all vehicles. BPCL has improved the formulations of its multi grade 20w/40 for the Automol and MAK Silver Grades and has launched a very superior MAK 940 Red dyed formulation of MAK Gold. BPCL has segmented its engine oils into three level series of silver, gold and diamond based on their performance levels. BPCL also plans to improve its other business areas which include Industrial oils, auto specialties and automotive and industrial greases. (tsm) >EN
Comment:
Draws up various strategies & initiatives for lubricants & desires to position itself as innovative, reliable & caring company
Publication Name: Dalal Street Journal
Subject: Business, international
ISSN:
Year: 1998
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SNEHDHARA INDUSTRIES
Article Abstract:
Snehdhara Industries (SI) manufactures portland cement. It is a joint venture with the Orissa Development Corporation Limited (ODCL). It started commercial operations in 1994-95. Up to 70 percent of its net worth (Rs16.22 crore) was eroded in 1996-97. It posted losses of Rs20.23 crore in 1997-98. It provided Rs7.05 crore for interest and liquidation damages. It has an authorised share capital of Rs16.02 crore. Its accumulated losses at Rs23 crore is higher than its net worth. SI has not declared sick yet. It posted a loss of Rs3.43 crore in the first quarter of 1998- 99. Its scrip was traded at Rs1.75 on May 7, 1997. (rk)
Comment:
Manufactures portland cement
Publication Name: Dalal Street Journal
Subject: Business, international
ISSN:
Year: 1998
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SAMKRG PISTONS
Article Abstract:
Samkrg Pistons Ltd, which is a leader among original equipment manufacturers for the two and three wheeler segments, is now planning to introduce products for tractors and light commercial vehicles. The company, which manufacturers pistons and piston rings at its three units in Medak and Srikulam districts, has also entered the replacement market. The company has imported technologies from Taiwan, Japan and Germany and is currently on a capacity addition programme. (khr)
Publication Name: Dalal Street Journal
Subject: Business, international
ISSN:
Year: 1998
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