Big Ad Agency Wrestles Account From Small Shop
Article Abstract:
WCRS lost its multimillion dollar worldwide account with Orange PLC to Lowe Lintas.
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2000
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BT hires St. Luke's to improve its image in the youth market
Article Abstract:
The article discusses British Telecommunications PLC's (BT's) new contracts with two ad agencies to supplement Abbot Mead Vickers BBDO, its lead agency, which creates TV commercials and print ads for the mass consumer market. One of agencies, St. Luke's, won BT's project to structure the telecom company's brand for the future.
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2000
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Guinness picks AMV/BBDO and Saatchi to handle all ads
Article Abstract:
The article discusses Guinness' intent to consolidate its global advertising with just two agencies, Publicis Groupe SA's Saatchi and Saatchi and Omnicom Group Inc.'s Abbott Mead Vickers/BBDO.
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2001
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