Balancing product quality, costs, and profits
Article Abstract:
Cutthroat competition, cost-cutting measures, and vendor-certification programs are primary reasons why suppliers are so intently trying to upgrade the quality of their products and services. Numerous U.S. industrial corporations have shown that their commitment to quality improvement can most certainly result in decreasing costs, increased productivity, and higher profit levels. In the face of purchasing managers who are increasingly more sophisticated, more technically aware, and more demanding of high product quality for greater product performance, industrial suppliers must continually monitor and maintain the highest possible quality in their product and service offerings. Simultaneously, they must decrease their total costs of operations, improve their productivity, and increase the attractiveness of their bottom line. (Reprinted by permission of the publisher.)
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 1989
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Time-to-market: put speed in product development
Article Abstract:
Time-to-market is becoming a highly competitive issue for manufacturing companies, and in the 1990s it may be the single most critical factor for the success across all markets. A new group of accelerating competitors is emerging that thinks in terms of "speed"-to-market. These business units use shorter product life cycles and a propensity for change to win market share and increase profits. Key to their success is concurrent engineering, which gives manufacturing managers a say in designing the product and ensuring that flexibility and efficiency are available in the product phase of product development. Technological advances in information processing provide the tools used in concurrent engineering. (Reprinted by permission of the publisher.)
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 1992
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Consumer media as an information source for industrial products: a study
Article Abstract:
This article reports the findings of a recent Canadian study that investigated the degree to which self-identified "purchase-influencers" of business products and services found major consumer and trade media helpful in introducing them to these products and services. The study suggests that many organizational buyers obtain useful information from consumer as well as trade media. French-Canadians rated several media categories (including consumer magazines, newspapers, television and radio) more highly than English-Canadians as "helpful" in making organizational purchase decisions. (Reprinted by permission of the publisher.)
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 1990
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