Bell puts $60-million ad job on the line
Article Abstract:
Bell Ontario could wrap up a review of its proposed consumer and business advertising assignments worth more than C$60 million by mid-summer 1998, given it does not face difficulties. A market share continuously dropping had affected the telecommunications company, which seeks to merge its Ontario account with a single agency. The review involved business and consumer advertising, as well as brand activities, creative and media, strategic positioning and the retail business. Bell Ontario accounts are currently handled by BBDO Canada, Cossette Communication-Marketing and Leo Burnett.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1998
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A baby step across the line
Article Abstract:
HJ Heinz Co of Canada's agreement with the federal Competition Bureau will do little to change the competitive situation in the country's baby-food market. In late Aug 2000, Heinz signed a binding agreement to voluntarily stop various 'unfair marketing and selling practices' in the market. The agreement is an exercise in futility when Heinz's monopolization of the market is taken into account. Unless a player of comparable size, such as Gerber, decides to enter the market, the agreement does not guarantee more choices for consumers.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Campbell's targets upscale consumers
Article Abstract:
Campbell's Soup Co of Toronto, Canada, is targeting upscale consumers with its new four-step creations, including Mushroom Florida, Cheddary Broccoli Fritatta and Thai Vegetable Beef Stir Fry. A recipe contest called 'How Do You Cook With Campbell's?' has also been introduced that would feature one grand-prize winner's photo and recipe on the back of Campbell's Soup cans. It is being advertised through grocery store displays and the firm's Web site at www.campbellsoup.ca.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1998
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