Brand new readers: The Toronto Star hopes to attract lifers to its pages through the youthful Brand New Planet
Article Abstract:
Toronto Star has introduced Brand New Planet, a tabloid written by the youngsters for the youngsters in a move to develop early reading habits among kids, which would continue with them as they grow. The initial response has been positive to the tabloid and the publication is hopeful that soon the advertisers shall also get attracted to it.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
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Raitt aims to build CNA brands
Article Abstract:
The Canadian Newspaper Association has named Suzanne Raitt vice-president of marketing.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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The metro effect
Article Abstract:
A focus on latest cover page advertising trends in daily newspapers is presented.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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