Brussels takes moderate line on TV Without Frontiers
Article Abstract:
An amendment to the TV Without Frontiers directive which sought to ban all advertising during children's programmes in Europe has been rejected following a debate in the European Parliament. MEPs also voted to exclude all new media from the scope of the directive and to abandon plans to limit the volume of television advertising airtime. However, it was agreed to introduce a V-Chip screening device into all television sets.
Publication Name: Euromarketing
Subject: Business, international
ISSN: 0952-3820
Year: 1996
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CME launches first private TV station in Slovak Republic
Article Abstract:
Central European Media Enterprises (CME) has launched TV Markiza in Slovakia. The commercial television station is being run in collaboration with Markiza-Slovakia, which owns a 51% share of the venture. The channel is expected to achieve full national coverage by 1998. CME now boasts commercial radio and television stations in a variety of European countries, with a new station planned for Budapest in 1997.
Publication Name: Euromarketing
Subject: Business, international
ISSN: 0952-3820
Year: 1996
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Murdoch may use MCI cash to buy Fininvest
Article Abstract:
Fininvest, owned by Silvio Berlusconi, has received a bid to purchase three of its television channels from Rupert Murdoch's News Corporation. No details have been released of the offer, and Fininvest is also considering other bids. Berlusconi is thought to be keen to sell off these operations, as controversy over conflicts of interest has been hampering his political ambitions.
Publication Name: Euromarketing
Subject: Business, international
ISSN: 0952-3820
Year: 1995
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