Building competitiveness in grocery supply through continuous replenishment planning: insights from the field
Article Abstract:
The process of Continuous Replenishment Planning (CRP), whereby manufacturers manage the inventories for their customers, provides participating manufacturers with the opportunity to serve their customers better by reducing their inventories and stockouts and thereby gain a competitive edge. This study examines the experiences of 10 Fortune 500 consumer products manufacturing companies in applying CRP. All 10 companies found that their customers - the distributors and retail chains - achieved major improvements by lowering inventories an average of 32% and reducing stockouts an average of 55%. However, although eight of the 10 manufacturers increased sales as a direct result of CRP, only two could claim better management of production, and only one achieved lower internal inventories. The manufacturers with more CRP experience had more efficient CRP processes and a greater portion of their total sales to CRP customers. (Reprinted by permission of the publisher.)
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
Market planning with computer models: a case study in the software industry
Article Abstract:
Product planners spend a great deal of time collecting and analyzing data in order to engage effectively in marketing activity. In increasingly competitive environments, this task is more critical due to the multiplicity of options and factors the planner must consider. For business or industrial markets in particular, an added difficulty is often the lack of reliable data pertaining to market statistics and market dynamics. This paper describes a computer-based marketing decision-support system (MKDSS) that was developed for use in support of the marketing function at an expert system company. It was used to support the product planner's strategy for marketing the company's central product, an expert system shell, by aiding in the selection of a suitable marketing mix. The case examines MKDSS development issues and discusses several considerations and implications for the design and use of MKDSS in business markets. (Reprinted by permission of the publisher.)
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 1990
User Contributions:
Comment about this article or add new information about this topic:
Windows 95 marketing machine slower to boot up
Article Abstract:
The introduction of Microsoft's Windows 95 was more subdued in Europe compared to the introduction in the US. However the product made its biggest European impression in London, where the company bought The Times for the day incorporating a 28-page Windows 95 supplement. A Windows 95 television campaign is also underway.
Publication Name: Euromarketing
Subject: Business, international
ISSN: 0952-3820
Year: 1995
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Competitive advantage through information technology: eight maxims for senior managers. Andean multinational enterprises: a progress report
- Abstracts: Creating jobs in the UK: the BAT example. The agreement creating the European Economic Area. Centre of attention
- Abstracts: Information: a new multinational industry? Foreign investment in India: new initiatives by the new regime. Australia deregulated: new freedom for multinational investment
- Abstracts: Europe's missing professors. G22 advice on Europe's missing links. The parental leave directive