CRTC extends telemarketing regs

Article Abstract:

The Canadian Radio and Telecommunications Commission (CRTC) is asking for public comment on several issues concerning telemarketing, including restrictions on fax calls and the effectiveness of 'do not call' lists. The request for feedback may have significant consequences for market researchers, as the CRTC has opened the board to whether calls made by researchers should be restricted, even if solicitation was not their purpose.

Telemarketing Services, Telemarketing Bureaus, Telemarketing

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Puma plays dress-up with the CFL

Article Abstract:

Puma Canada announced that it signed a multi-year, multimillion-dollar apparel deal with the Canadian Football League (CFL) in Dec 2000. The contract makes the company the exclusive on-field jersey and sideline apparel supplier to all eight CFL clubs. Puma considers the deal with CFL as its largest marketing investment, which it hopes will be converted to revenues as the company will have immense regional exposure.

Apparel & Related Products, Apparel Manufacturing, Puma Canada

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Karisma lands four pharma accounts

Article Abstract:

Karisma Communications of Toronto, Ontario, took hold of four major drug accounts, worth more than $500,000. The PR accounts include Hoffmann- LaRoche's Herceptin business and Hoffmann's Rituxan contract. The agency will handle Hoechst-Marion Roussel's Airomir business and Solvay Kingswood's Pantoloc account. With 1998 billings of more than $2 million, Karisma currently works with 20 active businesses.

Public Relations Agencies, Public Relations, Public relations firms, Karisma Communications

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