Calgary airport offers trip to Space

Article Abstract:

The Calgary Airport Authority has launched a marketing campaign for the newly-opened C$3-million Spaceport entertainment/education center. According to Tom Walsh, chairman of the Airport Authority, the 1,800-sq-m facility is designed to provide fun not only to the 12 million travelers who use the airport annually but also to other people. Also, the center is being promoted as an entertainment destination and a tourist spot that features flight simulators, a simulated tour of the International Space Station, moon rocks and a quarter-scale space shuttle.

Airport Operations, Airports

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Educating the young

Article Abstract:

Realizing the potential of the 18-35 uyear old investors, the Alberta Securities Commission stepped up its educational and advertising efforts for this target group.

Marketing procedures, Security brokers and dealers, Targets & Markets, Securities & Commodities Services, Securities, Commodity Contracts, and Other Financial Investments and Related Activities, Marketing, Securities industry, Investors, Company marketing practices, Target marketing

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Shell builds a worldwide reputation

Article Abstract:

The author examines Shell Canada newest corporate and brand image advertising campaign using television, magazines, and newspapers.

Radio, TV, publisher representatives, TV Advertising, Media Representatives, Crude Petroleum and Natural Gas Extraction, Crude petroleum and natural gas, Crude Petroleum & Natural Gas, Advertising and Related Services, Newspaper Advertising, Magazine Advertising, Company Identity PR, Petroleum industry, Television advertising, Natural gas, Petroleum, Gas industry, Corporate image, Shell Canada Ltd., Brand image

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