Calling all copycats: With the success of BMW CanadaEs drive, other marketers are asking how they can get in on the branded entertainment trend
Article Abstract:
The latest creation edriveE, a short film made to entertain and advertise the BMW has started a trend of sorts in CanadaEs marketing circles. The success of the new concept of branded entertainment has been tremendous, and it also allows traditional methods of advertising to flourish. Thereby integrating all resources to market a product in the best possible manner.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Navigating OOH digital
Article Abstract:
The use of out-of-home digital marketing is increasing in Canada as Canadians are spending as much as half their time outside their homes. This mode of advertising is the second fastest-growing advertising mode, next to online advertising, and is expected to provide new challenges to advertisers.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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