Can an itsy-bitsy auto survive in the land of the SUV?
Article Abstract:
DaimlerChrysler AG is introducing its new subcompact car, Smart ForTwo, in the United States, with an emphasis on marketing its safety features. In the United States, where people favor larger vehicles like SUVs, the two-seater, 8.8 foot long Smart ForTwo is at a disadvantage in collisions. The company will also emphasize the subcompact's low price and low energy use.
Comment:
DaimlerChrysler AG is introducing its new subcompact car, Smart ForTwo, in the United States, with an emphasis on marketing its safety features. In the United States, where people favor larger vehicles like SUVs, the two-seater, 8.8 foot long Smart ForTwo is at a disadvantage in collisions.
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2007
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Hyundai Shuffles CEOs in U.S
Article Abstract:
A chief executive officer shuffle at Hyundai Motor America of the United States bids goodbye to Bob Cosmai and is installing OK Suk Koh. Reasons included wanting better communication with the United States office at the Chief Executive Officer level.
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2006
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Potential buyer Magna set to visit Chrysler
Article Abstract:
Magna International Inc., a Canadian auto parts supplier, is considering acquiring Chrysler Group. DaimlerChrysler is considering different options for the U.S. division, including divestment.
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2007
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