Cutting out the middleman
Article Abstract:
Advertising for real estate industry is bringing lucrative revenues for mass media companies in Canada, this is prompting media firms to avoid professional advertising agencies. Complete analysis of this scenario is presented.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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CanWest's new suit
Article Abstract:
The article discusses the new approach of CanWest MediaWorks towards advertising. The media company welcomes innovative outlooks and ideas from advertisers.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
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When push comes to shove it
Article Abstract:
A report is presented on the ongoing friction between top media agencies and media buyers.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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