Can cross-national/cultural studies presume etic equivalency in respondents' use of extreme categories of Likert rating scales?

Article Abstract:

The consequences of the presumption of etic equivalency in the usage of extreme categories of the Likert rating scales by respondents, during the performance of cross-national and cultural studies as part of market research, is discussed.

Consumer Behavior, Public opinion polls, Consumer behaviour

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Using the repertory grid to access the underlying realities in key account relationships

Article Abstract:

Different examples of repertory grid research were examined to find how and why the technique is used. The advantages of using the reportory grid to investigate close business-to-business relationships are provided.

Science & research, Research, Usage, Business-to-business market, Business to business market, Report, Repertory grid technique, Repertory grid method

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Experimental methods in market research

Article Abstract:

Market research methods, which examine the significance of customer loyalty, are examined.

Analysis, Customer loyalty, Customer relationship management

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