Embeddedness and the evolution of global networks
Article Abstract:
Research into the evolution of international business relationships is given. The researchers of this article hope the use of this information will give management a better understanding of internationalization and it's processes.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2001
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Value creation in Buyer - seller relationships
Article Abstract:
Research into customer value from the suppliers perspective is given. The research shows that both direct and indirect functions of customer relations add to the value perceived by the supplier.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2001
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- Abstracts: Can you buy a business relationship. The negogiation process as a predictor of relationship outcomes in International buyer-supplier arrangements
- Abstracts: Do source of mailing and monetary incentives matter in international industrial mail surveys? Brand values related to industrial products