Canada's top media buying companies

Article Abstract:

The five leading media buying companies in Canada for 1999 are OMD Canada led by Ann Boden, Media Buying Services Ltd/The Media Co/Retail Media Inc/Publicite/Le Groupe TMC/The Media Co, Initiative Media, The Media Edge/The Young and Rubicam Group of Companies Ltd and Cossette Media. The ranking is a reflection of the transformations that transpired during the year, the most notable of which is the decision of Omicom Group of New York State to create OMD Canada, a new buying entity.

Strategy & planning, Media Buying Agencies, Advertising Sales Services

---

Life under globalization

Article Abstract:

Globalization does not mean the end of future development for individual marketers. Some of the indigenous Canadian companies have a big market presence and one can always do well even while working for some foreign parent company. Decisions may be taken overseas, but successful implementation is a different ball game, and Canadians who live in a blend of cultures and languages can make very good global marketers in places that are culture sensitive.

Marketing Management, Administration of Marketing, Influence, Globalization

---

Le breakthrough

Article Abstract:

More French Canadian firms won awards at the 2003 Marketing Awards.

Editorial, Achievements and awards, Marketing industry

Similar abstracts:

• Abstracts: E.On adds to energy-company stakes. E. On will buy Midlands Electricity. RWE reports 22% decline in 2002 net
• Abstracts: Europe's funds resume buying U.S. shares. Lehman 2nd-period net soars 48%
• Abstracts: Ryanair's net profit rises 30% on cost cuts, passenger numbers. BAA is cleared to raise charges
• Abstracts: Detective work: Doctors and scientists are using hi-tech tools in a truly global effort to combat the new contagion
• Abstracts: Saddam's volunteers. Investing slump

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.