Canadian marketers connect with Athens

Article Abstract:

Sixteen leading Canadian marketers have paid a minimum of $1 million to buy sponsorship rights for the Athens Olympic Games being held this month. Though the games will last only seventeen days, the marketers' aim is to create long-lasting awareness of their brands.

Greece, Financial management, Sales Promotion-Sports, Economic aspects, Finance, Sports sponsorship, Olympics, Company financing, 2004 AD

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That darn dollar

Article Abstract:

Rising value of Canadian dollar in the international market is presented. Response of various production companies to the condition is also evaluated.

Capital funds & cash flow, Analysis, Valuation, Dollar (Canada)

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Cold-calling the consumer

Article Abstract:

Opinions of public relations professionals on using information technology to communicate directly with customers, are presented.

Customer Relations, Beliefs, opinions and attitudes, Technology application, Public relations agencies, Public relations executives

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