Partners in creativity
Article Abstract:
L'Oreal has given the Luminato Festival a multimillion dollar, multi-year sponsorship. Luminato could not grant L'Oreal naming rights, so they went for "Luminato and L'Oreal, partners in creativity" instead. Details of the deal are discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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Lose the fat guy
Article Abstract:
The emerging trend of Santa Claus not being featured in most of the advertisements, released during the Christmas season, is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Taligate time
Article Abstract:
The upcoming Super Bowl XL competitions in Ontario and increasing advertising tie-ups to capitalize on this event are discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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