Capturing the magic of clean
Article Abstract:
Fantom Technologies Inc use infomercials to promote its easy-to-use vacuum cleaners and prove the products' dirt-sucking abilities to the public. The company's infomercials are filled with testimonials related by real people, including a volunteer at Canine Companions for Independence and moms of kids with allergies. Aside from helping sell the company's vacuum cleaners, the infomercials have also helped boost the company's revenues from $20 million in 1994 to $178 million in 1998.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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Wine gets hip for Generation Xers
Article Abstract:
Blue Sky Vineyards has created a hip trio of so-called 'urban superheroes' to introduce its Unwined wine label to the 19- to the 35-year-old market. The wine's labels provide a short character bios of the superheros and the characters are intended to introduce a younger market to wine and to target an existing wine market. While other wines have used contemporary label designs, Unwined is considered the first to have distinctive brand characters who interact with consumers.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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Lively Parasuco posters turn heads
Article Abstract:
Parasuco Jeans Inc, a clothing producer based in Montreal, made a strong impact with its 300 hologram-like posters that gave passers-by in malls and shelter the impression of motion in the picture as they walk by. The poster ads, placed in Montreal, Toronto, Vancouver, and New York, feature a lenticular animation that creates the illusion of a woman exposing her stomach and blowing kisses to people walking by.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1998
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