Category management: strengths, limits and developments

Article Abstract:

Category management (CM) must be developed by retailers and manufacturers working together in order to achieve the best results for all participants. CM may eventually be linked with on-line shopping services. CM involves stores being organized to fulfill local requirements and products placed accordingly to category or type, rather than brand. Companies may find it unworkable to have each of their stores organised and stocked differently. Customers may find the reorganisation of their stores, as required by CM, makes shopping more difficult and it may limit their choice of goods.

Miscellaneous Store Retailers, MISCELLANEOUS RETAIL, Retail Trade NEC, Evaluation, Retail industry, Retail trade, Retail stores, Product management, Stores

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Transformative power of e-business over consumer brands

Article Abstract:

E-Business is not simply the buying and selling of products or services over the Internet, but the use of information and technology to interact with customers and partners over multiple communication and distribution channels. E-business is an opportunity, because organizations have the opportunity to derive maximum value from the exchange, and a threat, because its can impact brands and branding policy.

Marketing procedures, Marketing, World, Brand name products, Brand names

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Internet: the one-plus-eight 're-volutions'

Article Abstract:

Research is presented concerning the rapid growth of electronic commerce and the use of the Internet for business transactions. The role played by the improvements in global communications in the re-structuring of commerce is discussed.

Research, Economic aspects, Internet, International economic relations, Business communication

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