Form + function = success for Siemens in mobile phones
Article Abstract:
Siemens has increased its market share, especially with young consumers, through marketing techniques aimed at them and with new products. Palm-sized cellular phones and a handheld device similar to the Palm Pilot are two of its new products.
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
Sony Ericsson adds low-cost cellphones
Article Abstract:
Sony Ericsson has introduced four less expensive cellular telelphones in an attempt to capture market share. The phones are aimed at the developing Indian, Chinese, and Latin American markets. The company also plans to expand its retail stores in Asia-Pacific.
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
Cellphone model made for the runway: LG emphasizes fashion over function with metallic handset
Article Abstract:
South Korean manufacturer LG Electronics Inc. has introduced a new, fashionable metallic cell phone. In order to gain market share, cell phone manufacturers are becoming increasingly competitive in terms of technology and design.
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Callahan Is Set for More Cable Buys (Callahan Associates International). Deutsche Telekom to sell stake in cable-TV unit
- Abstracts: How slumping market for SUVs is hurting Detroit's bottom line. Ford weighs joint ventures in Europe to boost profit
- Abstracts: ABN Amro sues APP, three units to recover $31 million in debt. World Online shareholders look to Sue Brink, ABN Amro
- Abstracts: Visual/audible indicator aids mine-countermeasures exercises. RAN selects patrol boat gun caliber
- Abstracts: Sharp decline in stocks reflects investors' greater aversion to risk. Nasdaq Rallies on U.S. Data, But Some Say It Won't Last