Cereal makers find marketing in Europe yields mixed results

Article Abstract:

Sales of all cereal brands in Italy have risen 150% to 30,000 tons in 1997 from 12,000 tons in 1993, accordingto market research firm Euromonitor. Italy's per capita consumption of 500 grams annually could still continue to grow since it is relatively a spoonful compared with the 7.6 kilograms per capita consumption in Britain and 4.4 kilos in the US. Battle Creek, MI-based Kellogg's Co. is eyeing growth opportunities in the European continent since its market share declined to 33% from a high of 45% in the US mainland. To build brand awareness may only be secondary to Kellogg's Co.'s strategy of altering eating habits in order to succeed in Italy.

Comment:

Italy: Sales of all cereal brands in Italy rise 150% to 30,000 tons in 1997 from 12,000 tons in 1993

Sales & consumption, Cereal Preparations, Breakfast Cereal Manufacturing, Breakfast cereals

---

Autogrill in Italian food fight

Article Abstract:

Autogrill SpA of Milan, Italy, promises to become the McDonald's of Europe. The fastfood chain, with over 642 outlets on highways, in cities, airports and railway stations in nine European countries, has emerged as one of Europe's largest group of restaurants. The company's city-center restaurant chain, known as Spizzico, which serves pizza and other Italian specialties, recently opened its first branches outside of Italy, in markets that include Paris, France, Madrid, Spain, and Athens, Greece.

Comment:

Promises to become the McDonald's of Europe

Limited-Service Restaurants, Fast Food Pizza Restaurants, Fast food restaurants, Pizza restaurants, Autogrill SpA

---

Highland has a suitor, but it won't say who

Article Abstract:

Highland Distillers PLC acknowledged that it has been offered an acquisition deal. However, the scotch whisky manufacturer will not say who the interested party is.

Distilled and blended liquors, Distilleries, Scotland, Scotch, Planning, Scotch whiskey, Liquor industry, Highland Distillers PLC

Similar abstracts:

• Abstracts: CT Acceptance steps up marketing action. Women, boomers new home reno targets. Zellers aims for $200M in Truly sales
• Abstracts: Ad agencies hit a nerve, depicting men doing household chores on TV. Bausch & Lomb to expand
• Abstracts: Lufthansa to boost fleet, invest in Munich Airport. In-flight video and gaming devices aren't so entertaining for airlines

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.