China: what's yours is theirs?
Article Abstract:
Western companies seeking to invest in China should be aware of the problem of goods being copied or technology used without authorization. Although a system of licensing of intellectual property and trademarks exists, the policing of such rights is very difficult especially when local government co-operation is required. Western companies should rigorously ensure that all their products and ideas are put onto the register and they should endeavour to follow up any encroachments.
Publication Name: The Director
Subject: Business, international
ISSN: 0012-3242
Year: 1996
User Contributions:
Comment about this article or add new information about this topic:
Put on a snappy face
Article Abstract:
The expense of designing and implementing a new logo for a small firm initially seem prohibitive but the positive response a successful logo will bring should far outweigh initial expenditure costs. A logo helps develop a company's image, promoting an organisation's abilities through brand awareness. Ease of recall and a summarization of a firm's strengths through trust should be the two main points to consider when designing a logo.
Publication Name: The Director
Subject: Business, international
ISSN: 0012-3242
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
The high price of intellect
Article Abstract:
It can often be extremely expensive and time-consuming to obtain patents, according to the Institute of Patentees and Inventors. This organization is linking with others, including the Business Environment Simplification Task Force, to exert pressure for reforms to the patent system, making it simpler and less expensive. Obtaining a patent can be particularly difficult and expensive if an inventor wishes to sell a product abroad.
Publication Name: The Director
Subject: Business, international
ISSN: 0012-3242
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: China's currency is safe. The corporate approach. Wait and see
- Abstracts: China's new currency rules: aim is to relieve upward pressure on Yuan. Scrapping special economic zones is good for China
- Abstracts: Right man meets the bimbo. Recognising the importance of management
- Abstracts: Milking the market for all it's worth. Irish merger with international implications. Yogurts and milk-based desserts in Spain
- Abstracts: The Burmese fairy tale. Wish you were here. Tourism helps the Burmese