Chinese cigarettes to go global
Article Abstract:
China National Tobacco Corp. and Switzerland-based Philip Morris International have established a partnership which allows PMI to produce its Marlboro brand cigarettes at Chinese factories in return for marketing three of China's domestic cigarette brands globally. The three brands are Dubliss, Harmony, and RGD; initial markets are in Latin America and Central and Eastern Europe.
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2008
User Contributions:
Comment about this article or add new information about this topic:
Unilever to Place TV Ads on the Web
Article Abstract:
United Kingdom's Unilever Group, which is one the world's largest consumer products companies, will test its television advertisements on the Internet. Unilever, which spends about $3.6 billion to market its 970 brands, will use online banner ads in the new campaign.
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
As young women drink more, alcohol sales, concerns rise
Article Abstract:
The alcoholic beverage industry is seeing increased sales due to young women drinking more, with United Kingdom women leading the way. Marketing trends include development of alcohol mixed drinks products. Concerns for public health issues.
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Clutter control. A plan for all seasons. Click and save
- Abstracts: Nissan searches for its lost youth - and sales. Second gear for European cars in Japan
- Abstracts: Makeovers for aging brands. NBA deal shoots for higher ratings. Taco Bell planning major expansion
- Abstracts: Unilever Faces Pressure to Split. Company profiles: Unilever Plc. Company profiles: Elida Faberge/Unilever Plc
- Abstracts: Hilton makes hotels its top priority. Scottish & Newcastle confirms Greenalls talks. Hilton chief places his bet