Makeovers for aging brands
Article Abstract:
Marketers are conducting a demographic revamp of brands that catered previously to aging baby boomers to give them a youthful appeal. Two companies that are trying to reach out to young consumers are Toyota Motor Co and Polaroid. Toyota has launched three cars that are expected to appeal to the younger generation who are non-Camry customers. Polaroid, which has been known to cater to the 45 and up age group, has developed inexpensive and funkier cameras that are also aimed at the younger market.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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NBA deal shoots for higher ratings
Article Abstract:
NBA Canada Inc expects an agreement which extends the range for regional telecasts to boost the television ratings of Toronto Raptors games by 30%. The franchise club signed a deal with NBA broadcasters CTV Sportsnet and TSN on March 31, 2000, that extends regional telecasts past a previously agreed 75-mile radius to throughout Ontario. A similar deal is expected to be reached for the Vancouver Grizzlies franchise club, possibly by mid-May 2000.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Taco Bell planning major expansion
Article Abstract:
Tricon Global Restaurants (Canada) is promoting its Taco Bell in Canada with a determined Canadian growth plan. Taco Bell, with 119 outlets in Canada, is the smallest brand of Tricon. Taco Bell director of marketing Shelagh Stoneham said the plan involves building 300 to 400 new units over five years. Stoneham also said that Taco Bell advertising will be product and price-focused.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
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