Telecom opening codified

Article Abstract:

Regulations in China that codify the country's opening of its telecommunications market has been published. The provision includes the opening of the Internet in China to foreign investment.

On-Line Information Services, Videotex & Teletext, Telegraph & other communications, Wired Telecommunications Carriers, Telephone Communications, Telephone communications, exc. radio, Telecommunications services industry, Telecommunications industry, Online services, Internet services, Telephone services

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Old-fashioned war for readers enlivens newspapers in China

Article Abstract:

The Beijing Times, one of China's newest newspapers, is using better marketing and distribution schemes to compete against eight or nine other local papers. This marks a distinct change from strictly government-owned information services that did not need to compete for readers in the past. Reporting, particularly on political issues, is still censored by the Chinese government.

Regulation and Administration of Communications, Electric, Gas, and Other Utilities, Newspapers, Newspaper Publishers, Print Media, Channels of Distribution, Communications Regulation NEC, Telecommunications regulations, Newspaper publishing, Column, Beijing Times (Newspaper)

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Chinese study finds TV-ad pitches that push the envelope are a hit

Article Abstract:

A survey on the reaction of teenage consumers and other viewers to television advertisements in China revealed the preferences of Chinese consumers. Boring commercials and messages which promote nonconformist attitudes were criticized. Furthermore, advertisements can use to their advantage the public clamor for information. They can catch the short attention span of televiewers if they emphasize consumer education in their advertisements. Commercials promoting Smirnoff vodka and Sony's Minidisc received the approval of televiewers for their positive messages.

TV Advertising, Media Representatives, Television, Advertising and Related Services, Consumer Advertising, Analysis, Television advertising, Beliefs, opinions and attitudes, Advertising, Consumer behavior, Teenage consumers, Consumers, Attitudes

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