Choosing the right combo
Article Abstract:
Around C$535 million was spent on search engine marketing in Canada in the year 2006, proof of the growth of online marketing. However, marketer must ensure that their online strategies compliment what they do offline, as one in every five Canadians have been found to be watching the television and surfing the internet at the same time. Marketer's strategies on increasing their rank in search engines are described.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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The score in 2004
Article Abstract:
An overview is presented of advertising companiesE business in 2004, which reflects a focus on organic growth than winning multi-million dollar advertising accounts.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Asian women targeted by Jasmine
Article Abstract:
The author examines the introduction of a new magazine targeting Asian-Canadian women in Canada. Topics include target marketing, competition, and market size.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
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