Taking the high road

Article Abstract:

Bell Canada's Sympatico Portal Div. sees a large marketplace for its high-speed Internet services, and it is developing its marketing in response to the behavior of customers. The company's marketing approach is reducing churn rates of customers and is also attracting new subscribers.

Telegraph & other communications, Parent-to-subsidiary activities, Subsidiary-to-parent activities, Internet service providers, Cover Story, Internet service provider, Subsidiaries, divisions and units

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Working overtime

Article Abstract:

The success achieved by the beaver pair, Frank and Gordon, in bringing recognition and building brand image for Bell Canada is described. The beaver duo was introduced by Bell as a part of its marketing campaign.

Telephone Communication, Patents & copyrights, Intellectual property

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That rings a bell

Article Abstract:

The development of Bell Mobility's marketing campaign for the Western Canadian marketplace is discussed.

BCE Mobile Communications Inc.

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