TNT delivers integrated global account to JWT
Article Abstract:
Global express delivery service, Amsterdam-based TNT Express Worldwide, has appointed advertising agency J. Walter Thompson to handle its worldwide marketing account. TNT, the world's fourth-largest air express company with sales of $1.7 billion/y, previously operated a regional marketing operation, but this is being centralized along with other activities.
Publication Name: Euromarketing
Subject: Business, international
ISSN: 0952-3820
Year: 1996
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P&G to squeeze media effectiveness says 2nd memo
Article Abstract:
Consumer products maker Procter and Gamble (P&G) is pressurizing its advertising and media agencies to reduce wastage and cut costs. The company, which is the world's largest advertiser, has sent companies on its rota a memo explaining how media buying should be carried out and how they can help P&G reduce its marketing support spending.
Publication Name: Euromarketing
Subject: Business, international
ISSN: 0952-3820
Year: 1996
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Comment about this article or add new information about this topic:
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