Ciba-Geigy, Sandoz merger leads to big account moves

Article Abstract:

The planned merger between Swiss pharmaceutical companies Sandoz AG and Ciba-Geigy AG could mean that the new organisation will work with fewer advertising agencies. Both companies use dozens of ad agencies across the world and a rationalization process is inevitable. The merger will particularly advantage Young and Rubicam, whose strategic alliance with Allcomm Business Communication could provide it with a number of new marketing opportunities. The new merged drugs company, to be known as Novartis, is forecast to have a 4.4% share of the global pharmaceutical market.

Drugs & Pharmaceuticals, Pharmaceutical and Medicine Manufacturing, Drugs, Pharmaceutical industry, Novartis AG

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Mazda names JWT lead agency for Europe

Article Abstract:

In a drive to obtain an identifiable image throughout the whole of Europe the Mazda Motor Corp. has selected the J. Walter Thompson (JWT) agency to organize its advertising campaign. Although local advertising will not be affected it is hoped that international marketing will improve Mazda's share of the European car industry. JWT was approached by the Mazda company to compile the study of a single marketing strategy which should commence in spring 1997.

Motor vehicles and car bodies, Automobile Manufacturing, Foreign-Make Autos, Automobile industry, JWT Worldwide, Foreign cars, Mazda Motor Corp.

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Reckitt moves $230m to McCann, $78m to Euro RSCG

Article Abstract:

Reckitt and Colman, marketer of household products, has placed all advertising for its global brands with agency McCann-Erickson Worldwide. The deal is worth some $230 million. Additionally, advertising for the company's regional brands in Europe has been consolidated with roster agency Euro RSCG. Reckitt and Colman sells its products in over 120 countries.

Household Detergents & Cleansers, Soap and Other Detergent Manufacturing, Soap, Cleaners, and Toilet Goods, Cleaning agents, Soap and cleaning agents industry, Cleaning agents industry, McCann-Erickson Worldwide Inc., Reckitt and Colman PLC, Euro RSCG Worldwide Inc.

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