Coke looks West for increased iced-tea sales

Article Abstract:

Coca-Cola is launching its Cool from Nestea brand to consumers aged 12 to 25 years in Western Canada. The company sells the product as 12-pack cans and 2-litre bottles for take-home convenience. Coca-Cola will be relying on a television effort lasting 13 weeks during summer 1998 to market the brand. The company will also conduct sampling in Winnipeg, Calgary, and Vancouver. Fallon McElligot of Mineapolis, MN, has adopted two television ads from the U.S. for use in Canada. Coca-Cola spokesperson Tina Warren noted that the growth of the iced tea segment reflects the expansion of the non-carbonated drinks industry.

Soft Drink Manufacturing, Television, Product Test Marketing, Bottled Nondiet Soft Drinks NEC, Soft drinks, Coca-Cola Co. (Atlanta, Georgia)

---

Gillette's billion-dollar baby

Article Abstract:

Gillette invested a record $750 million into the design and manufacture of its new Mach 3 razor blade. The manufacturer released an additional $200 million for marketing purposes. The company will start touting the Mach 3 as the sole shaving system with three progressively aligned blades by July 1998. Gillette is expecting 1.2 billion razors be sold over a two-year period. Gillette chief industrial designer Mike Gray let the engineers designing the Mach 3 view the movie Terminator 2 to get an idea of the kind of metal finish needed for the blade.

Product introduction, New Products/Services, Cutlery and Flatware (except Precious) Manufacturing, Razor Blades & Razors ex Electric, Gillette Co., Razors, Mach 3, Terminator 2

---

Toys are a'changing

Article Abstract:

The toy industry is endangered by the apathy exhibited by the youth market towards its products. Apparently, children are outgrowing their toys which leads parents to alter their toy-buying behavior. The smaller specialty-toy retail chains are benefitting from the presence of upper-income parents who seek durable and educational toys. Discount retailers are also earning more since parents who lack time to shop go to them instead of toy stores. Major toy manufacturers such as Hasbro and Mattell are feeling pressured because of these trends.

Strategy & planning, Games, Toys & Children's Vehicles, Game, Toy, and Children's Vehicle Manufacturing, Toys, All Other Specialty Food Stores, Discount Chains, Demographics, Toys & Hobby Goods Whsle, Toy and Hobby Goods and Supplies Wholesalers, Discount stores, Mattel Inc., Hasbro Inc.

Similar abstracts:

• Abstracts: A healthy increase in deal values. Steady Dutch deal flow. Showing a marked recovery
• Abstracts: GEC posts 7% increase in pretax profit. GKN's results buoy prospects for more deals. British Steel posts profit that beats analyst forecasts
• Abstracts: GEC posts 7% increase in pretax profit. GKN gets a lift from North America. Shares in Trafficmaster jump 24% on Mannesmann deal, profit leap
• Abstracts: Commerzbank meets resistance in Postbank talks. Deutsche Bank is negative about BfG bid's outcome
• Abstracts: Merita vaults to the lead in the on-line banking race. Russian bank appears close to failure. Deutsche Bank faces review of foreign ties

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.