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Coke stalls school supply negotiations

Article Abstract:

Coca-Cola Beverages Ltd's refusal to talk with the marketing representatives hired by the Mission and Maple Ridge School Districts has ended in a stalemate. The tapping of professional marketers to represent them was driven by the desire of the school districts to offer exclusivity on a districtwide basis instead of on an individual school basis. They also feel that unifying the schools will result in a fair market value for the business.

Author: Lazarus, Eve

Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1998

Beverage Manufacturing, Beverages, Coca-Cola Beverages Ltd.

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Trash talk

Article Abstract:

The successful marketing strategies adopted by Canada based garbage removal service 1-800-Got-Junk are discussed.

Author: Lazarus, Eve

Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007

Refuse systems, Marketing, Refuse disposal industry, Waste management industry, Company marketing practices, 1-800-GOT-JUNK?

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Subjects list: Canada

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