Company profiles: The Procter & Gamble Company
Article Abstract:
Procter & Gamble of Cincinnati, OH, was created in 1837, with the merger of a soap making and a candle making business. The company has operations in more than 60 countries and has more than 103,000 employees worldwide. The company is a leading manufacturer of beauty care, healthcare, household cleaning, paper, food and beverage products. The company's strength lies in its strong portfolio with high brand recognition and low debt gearing ratio/funds. The company's largest operation is its laundry/cleaning business, which accounted for 30% of sales in 1996. The company's sales for beauty care increased 6.3% to US$6.9 billion in 1996 due to the growth of its hair care category.
Comment:
Strength lies in its strong portfolio with high brand recognition and low debt gearing ratio/funds
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
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The Spanish market for hair care: company profiles: Procter & Gamble Espana SA
Article Abstract:
Procter & Gamble is considered a key player in the Spanish hair care market, with an overall manufacturer's value share second to L'Oreal at 12.8% in 1996. The wholly-owned subsidiary of a US-based firm with the same name, Procter & Gamble also ranked first in washing products in the same market. Its Pantene Pro-V and Vidal Sassoon brands captured a value share of 12.2% and 11.4% respectively, in the shampoo subsector in 196. The company's strategy is to develop and retain consumer brand loyalty through consistent high quality and value for money on innovative products.
Comment:
Is considered a key player in the Spanish hair care market, with an overall value share second to L'Oreal at 12.8% in 1996
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
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Textile washing products: company profiles: Procter & Gamble Company
Article Abstract:
Procter & Gamble Co., the world's twelfth biggest public firm, reported net profits of $3,415 million from net revenues of $35,764 million in 1997. Procter & Gamble manufactures products for different product sectors such as health care, beauty care, laundry and cleaning, food and beverages and disposable paper products. The company's textile washing product offerings in the European region include the Ace laundry bleach, the Lenor softener and the Ariel and Dash detergents.
Comment:
Reports net profits of $3,415 mil from net revenues of $35,764 mil in 1997
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
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