Compatible or not? Results of a single source field experiment within a TV audience research panel

Article Abstract:

Recent research has considered the possible impact of the documentation of consumer behaviour within an existing representative system on ongoing television audience research on the Quote 'currency.' It was found that the Single Source panel television research panel, which was formed by AGF and GfK Fernsehforschung at the beginning of 1994, is the only feasible option for television audience research which there is a strong rise in costs for the method. However, there would still be doubts about the relevance of the television usage data.

Television viewers

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Radio research in Germany - outlook for 1995 and 1996 testing current radio measurement concepts

Article Abstract:

Germany's radio networks are currently involved in a large-scale research project in cooperation with media analysis association Arbeitsgemeinschaft Media-Analyse (AG.MA) This association regards quantitative radio research as extremely important, especially to assist airtime sales and programme planning. It is hoped that the new project will define the most effective approach to radio research.

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Maximising audience share with research

Article Abstract:

Commercial radio stations throughout the world now have to place much greater emphasis on developing a 'listener driven' service if they are to face up to growing competition. Against this background, quantitative and qualitative research can play a key role. Research undertaken in Australia has investigated the elements which listeners feel help create the 'ideal' radio station.

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