Conjoint choice models of joint participation and activity choice
Article Abstract:
A framework is developed to determine similarities and differences between three traditional conjoint choice models. These models are applied in a case study involving choices of outdoor flower exhibitions by Dutch tourists. Results indicate that, contrary to popular assumptions, an overall simple multinomial logit model is insufficient in modelling joint participation and activity choices. Moreover, parameters that were estimated for activity choice were not significantly different from those estimated for participation choices.
Publication Name: International Journal of Research in Marketing
Subject: Business, international
ISSN: 0167-8116
Year: 1996
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Importance and similarity in the evolving citation network of the 'International Journal of Research in Marketing.'
Article Abstract:
The citation network of the 'International Journal of Research in Marketing (IJRM) from 1981-95 is analyzed. A time-heterogenous log-multiplicative model is used to examine the importance and the two kinds of journal similarity, namely cohesion and structural equivalence, of the evolving IJRM's network. The findings indicate differences in the importance of journals in IJRM's citation network, a distinct structure in the cohesion and structural equivalence of the journals, and interesting changes over time.
Publication Name: International Journal of Research in Marketing
Subject: Business, international
ISSN: 0167-8116
Year: 1999
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Applications of structural equation modeling in marketing and consumer research: a review
Article Abstract:
Structural equation modeling (SEM) has two distinct features which make it an established method for marketing and consumer behavior research. SEM provides a venue for the proper accounting, assessment and measurement of behavioral science data. Moreover, SEM aids the researcher in the investigation of comprehensive theoretical frameworks in which the effects of constructs are propagated across variables through direct, indirect or bi-directional paths of influence.
Publication Name: International Journal of Research in Marketing
Subject: Business, international
ISSN: 0167-8116
Year: 1996
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