What is the role of consideration sets in choice modeling?
Article Abstract:
Marketing literature views the consumer choice process as a two-step process. The first step is the formation of a consideration set followed by the choice of an alternative from the consideration set. An empirical study of the role of consideration sets in choice modeling showed that operational consideration sets are simply indicators of preferences, indicating that choice need not be viewed as a two-step process in which choice is preceded by the formation of a consideration set.
Publication Name: International Journal of Research in Marketing
Subject: Business, international
ISSN: 0167-8116
Year: 1995
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Information-theoretic estimation of individual consideration set
Article Abstract:
Choice modeling literature assumes that the decision-maker is aware of a set of alternatives at the beginning of the decision process. The decision-making process splits the awareness set into a consideration set, which contains the more seriously considered alternatives, and a non-consideration set, which contains the casually contemplated alternatives. An information-theoretic algorithm for estimating the consideration set is proposed.
Publication Name: International Journal of Research in Marketing
Subject: Business, international
ISSN: 0167-8116
Year: 1995
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Quick and easy choice sets: Constructing optimal and nearly optimal stated choice experiments
Article Abstract:
A number of common strategies were compare for constructing discrete choice experiments. Two of the strategies, including one based on theoretical constructions for optimal discrete choice experiments, produce designs that are better than those that come about from random grouping and from using the L(super MA) construction.
Publication Name: International Journal of Research in Marketing
Subject: Business, international
ISSN: 0167-8116
Year: 2005
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