Consumer choice behavior in online and traditional supermarkets: the effects of brand name, price and other search attributes
Article Abstract:
Research is presented describing the importance of brand name identification and selection for consumers when shopping online or at a normal supermarket.
Publication Name: International Journal of Research in Marketing
Subject: Business, international
ISSN: 0167-8116
Year: 2000
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Characteristics of memory associations: a consumer-based brand equity perspective
Article Abstract:
A memory network model is derived to explain brand equity from the viewpoint of consumer preference. The model is based on the premise that brand knowledge has a direct effect on the brand marketing strategy. Furthermore, association characteristics such as set size, valence, uniqueness and source play an important part in consumer behavior and influencing the perceived desirability of the brand.
Publication Name: International Journal of Research in Marketing
Subject: Business, international
ISSN: 0167-8116
Year: 1996
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Visual attention during brand choice: the impact of time pressure and task motivation
Article Abstract:
When consumers are forced to make a choice about brand name products during a specified time period their scanning technique changes. Consumers pay more attention to pictures rather than the written word about a product.
Publication Name: International Journal of Research in Marketing
Subject: Business, international
ISSN: 0167-8116
Year: 1999
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