Consumer self-gifts in achievement contexts: the role of outcomes, attributions, emotions, and deservingness
Article Abstract:
The possibility of consumer self-gifts within an achievement outcome is contingent on the character of the achievement outcome. Moreover, significant emotions such as happiness, pride and confidence, and a sense of deservingness represent key roles in reconciling the results of outcomes and attributions, especially after effective outcomes. The results stress the importance of managers that provide greater consideration to common life contexts that hasten consumer behavior.
Publication Name: International Journal of Research in Marketing
Subject: Business, international
ISSN: 0167-8116
Year: 1998
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Macro-economic determinants of consumer price knowledge: a meta-analysis of four decades of research
Article Abstract:
The results of 297 price knowledge studies are analyzed to assess the impact of inflation, GDP growth, country of study, unemployment, interest rates and passage of time on consumer price awareness. It is concluded that economic factors are as significant as research design variables in explaining variations in consumer price knowledge.
Publication Name: International Journal of Research in Marketing
Subject: Business, international
ISSN: 0167-8116
Year: 2001
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Homeostasis and consumer behavior across cultures
Article Abstract:
Research is presented describing the study of consumer behavior when exposed to different levels of sunlight and temperature.
Publication Name: International Journal of Research in Marketing
Subject: Business, international
ISSN: 0167-8116
Year: 2000
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